Advertising device



April 1929. e. F. BAKER. JR 1,707,503

ADVERTISING DEVICE Filed y 21, 1928 a of stacked magazines. I

attamed' in a structure;

wise consists of a Patented Apr. 2,1929.

UNITED, STATES PA NT OFFICE.

GEORGE- F. BAKER, JR., OF CHICAGO, IIlLINOIS ASSIGNOR TO POPULARMECHANICS 00., OF CHICAGO, ILLINOIS, A QGRPOBATION OF ILDINOIS. i

, ADVERTISING nnvicn.

Application filed May 21, 1928. serial No. 279,505.

My invention relates to advertising devices and particularly to a novelstructure intended as a A fundamental idea'in connection with the deviceis to provide a display that will v show the cover page of acurrent'issue of the magazine; second, possible purchaser that a supplyof the magazines is on hand and, third, that will eX- cite the curiosityof the public as to how a light can be caused to shine through a bodyThese objects are of very simple form, will follow.

The invention will be more readily understood by reference to theaccompanying drawings, in which- J Fig. 1 is a perspective view of thedevice constructed in accordance with my inven tion;

Fig. 2 is a vertical sectional view thereof; and,

Fig. 3 is a description of which In the drawings, it will beseen thatthe device of my invention includes a base 10, which may be hollow andconstructed of sheet metal if desired, the exterior face being colored,lettered and lined to indicate a stack of the magazines sale.

The upper portion 11 of the device likehollow sheet metal body, the sidewalls of which are suitably printed and decorated to indicate a leaningor inclined stack of the same magazines resting on top of the stackrepresented by the base 10. An electric lamp 12 of the flasher type isplaced within the casing 11 and a cover 13 serves to close the topthereof.

The front wall of the casing is constructed to provide two flanges 1 1,14 extending from top to bottom along the side edges of the casing andadapted to receive two sheets 15, 16 of transparent material such ascelluloid or glass. Between these sheets of transparent material thecover page 17 of the current issue of the magazine is inserted.

display device for magazines.

that will indicate to a an enlarged sectional detail on the line 33' ofFig. 2.

that are offered for a magazme said transparent wall andsaid cover,

The paper on which thecover is printed belng semi-transparent, the lightfrom the lamp 12 will shine through the three layers of materialconstituting the front wall and accentuatethe illustrations, colors andlettering of the cover. I

When the issue of the magazine isobsolet-e and a new issue arrives, thedealer will remove the cover page of the past numb and insert one of thecurrent issue. The unique display will attract the attention of possiblecustomers and serve materially to" increase, the sales. The device is ofvery simple and economical construction and requires no attention otherthan the changing of the cover pages from time to time.

While Iprefer to utilize a flasher lamp, it will be apparent thatadvantageous resultsmay tions and variations in the form and arrange besecured by the use of an ordinary continuously burning lamp.Modificamen't may be made and I do not wish to be limited except asindicated in the appended claims.

I claim 1. In an advertising device, the combination of a base, a hollowcasing constructed to simulate a plurality of vertically stackedmagazines resting" on said base, a wall of said casingbeing transparent,means in said transparent wall for receiving the cover of thatisadvertised, and a source of light in said casing adapted to shinethrough said transparent wall and sald.

cover, 7

2, In an advertising device, the combination of a base, a hollow casingconstructed to simulate a plurality of vertically stacked magazinesresting on said base, a wallof said casing being transparent, means insaid transparent wall for receiving the cover of a magazine that isadvertised, and a source of light in said casing adapted to shinethrough remaining walls of the casing being opaque. In testimony whereofI have aflixed my signature.

- r GEORGE r. BAKER, JR.

the i

